Experience
2021 - 2025
Blue Cross Blue Shield of Michigan
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Research and validate data across multiple projects with a focus on Members
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Build prototypes, journey maps and blue prints, and personas to tell the story
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Lead interviews to uncover Member issues or problems
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Synthesize data to gain insights that drive change within the Member space
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Design presentations for stakeholder buy-in
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Lead creative direction for the Design Studio
2016-2021
MRM
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Managed 10+ team members within the Chevrolet team
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Oversaw copy and design for email, direct mail, social media and video
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Participated in multiple pitches for Cleveland Clinic, ETS, and Anheuser Busch
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Directed owner how-to videos for Buick and GMC
2015-2016
Agency 720
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Designed and produced 150+ ads for Chevrolet retail on monthly basis
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Created desktop and mobile landing pages for GM military and college and educator discount offers
Education
2023
Austin Center for Design (AC4D)
Design Research and Strategy Course
2022
IDEOU
Human Centered Design Course
2007-2010
College for Creative Studies
BFA, Graphic Design
Skills
Communication
Storytelling
Visual communication
Art direction
Branding
Data visualization
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Design and Strategy
Qualitative research
Creative strategy
Journey mapping
Service blueprints
Synthesis
Sketching & wireframing
Concept devlopment
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Tools
Adobe Creative Suite
Figma
Keynote
Microsoft Suite
Mural