
I’m a seasoned visual designer with over 15 years in the weird and chaotic world of advertising. I’ve enjoyed the work, but always felt like something was missing. Moving into design research showed me my real passion lies with people: learning what they do and why they do it in the context of their lives. I'm on a mission to make the world a more inclusive and accessible place, especially in the disability space. I’m the mom of a funny, grumpy, Disney-villain-loving tween with Down syndrome, and I want to improve everyday experiences for her and others. I wear my heart on my sleeve (literally – please see my tattoo). As I’ve gotten older, I’ve learned my empathy is a gift, not a burden. My innate curiosity has allowed me to become a jack of all trades (Want to learn how to do a headstand or retile a bathroom? I’ve got you covered.)
Experience
2021 - 2025
Blue Cross Blue Shield of Michigan
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Research and validate data across multiple projects with a focus on Members
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Build prototypes, journey maps and blue prints, and personas to tell the story
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Lead interviews to uncover Member issues or problems
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Synthesize data to gain insights that drive change within the Member space
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Design presentations for stakeholder buy-in
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Lead creative direction for the Design Studio
2016-2021
MRM
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Managed 10+ team members within the Chevrolet team
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Oversaw copy and design for email, direct mail, social media and video
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Participated in multiple pitches for Cleveland Clinic, ETS, and Anheuser Busch
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Directed owner how-to videos for Buick and GMC
2015-2016
Agency 720
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Designed and produced 150+ ads for Chevrolet retail on monthly basis
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Created desktop and mobile landing pages for GM military and college and educator discount offers
Education
2023
Austin Center for Design (AC4D)
Design Research and Strategy Course
2022
IDEOU
Human Centered Design Course
2007-2010
College for Creative Studies
BFA, Graphic Design
Skills
Communication
Storytelling
Visual communication
Art direction
Branding
Data visualization
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Design and Strategy
Qualitative research
Creative strategy
Journey mapping
Service blueprints
Synthesis
Sketching & wireframing
Concept devlopment
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Tools
Adobe Creative Suite
Figma
Keynote
Microsoft Suite
Mural