top of page

I’m a seasoned visual designer with over 15 years in the weird and chaotic world of advertising. I’ve enjoyed the work, but always felt like something was missing. Moving into design research showed me my real passion lies with people: learning what they do and why they do it in the context of their lives. I'm on a mission to make the world a more inclusive and accessible place, especially in the disability space. I’m the mom of a funny, grumpy, Disney-villain-loving tween with Down syndrome, and I want to improve everyday experiences for her and others. I wear my heart on my sleeve (literally – please see my tattoo). As I’ve gotten older, I’ve learned my empathy is a gift, not a burden. My innate curiosity has allowed me to become a jack of all trades (Want to learn how to do a headstand or retile a bathroom? I’ve got you covered.)

"What truly sets Somer apart is her collaborative, honest spirit – driving meaningful relationships and outcomes. Her ability to listen, ask thought provoking questions, and advocate for the work makes her a trusting partner."

Michelle Van Der Mass, former Career Coach at BCBSM

Experience

2021 - 2025

Blue Cross Blue Shield of Michigan

  • Research and validate data across multiple projects with a focus on Members

  • Build prototypes, journey maps and blue prints, and personas to tell the story

  • Lead interviews to uncover Member issues or problems

  • Synthesize data to gain insights that drive change within the Member space 

  • Design presentations for stakeholder buy-in

  • Lead creative direction for the Design Studio

2016-2021

MRM

  • Managed 10+ team members within the Chevrolet team

  • Oversaw copy and design for email, direct mail, social media and video

  • Participated in multiple pitches for Cleveland Clinic, ETS, and Anheuser Busch

  • Directed owner how-to videos for Buick and GMC 

2015-2016

Agency 720

  • Designed and produced 150+ ads for Chevrolet retail on monthly basis

  • Created desktop and mobile landing pages for GM military and college and educator discount offers

Education

2023

Austin Center for Design (AC4D)

Design Research and Strategy Course

2022

IDEOU

Human Centered Design Course

2007-2010

College for Creative Studies

BFA, Graphic Design

Skills

Communication

Storytelling

Visual communication

Art direction

Branding

Data visualization

​

Design and Strategy

Qualitative research

Creative strategy

Journey mapping

Service blueprints

Synthesis

Sketching & wireframing

Concept devlopment

​

Tools

Adobe Creative Suite

Figma

Keynote

Microsoft Suite

Mural

Download My Full Resume

bottom of page