Member Sentiment

Consumers are increasingly upset and frustrated with health insurers, and they’re expressing that frustration in both direct and indirect ways.

Across the industry we’re seeing member sentiment scores drop, with no sign of recovery. In response, we were asked to create a visually compelling story that not only highlighted the current state of healthcare sentiment but also identified key opportunities.

I led the creative direction for this effort, designing a suite of visuals that helped bring complex data and insights to life.