HCV Labs

Challenge: BCBSM is shifting their fully insured lab strategy to increase profitability, while balancing the customer experience for 2027.

Art Direction

Qualitative Research

Data Visualization

Storytelling

We identified and framed key opportunity areas, rapidly building and testing early-stage concepts, and capturing actionable learnings to guide stakeholders.

I led the visual design and storytelling across three workshops, using clear, compelling narratives and thoughtfully crafted visuals to illuminate insights and drive engagement.

Our efforts helped shape a lab strategy that prioritized both experience-driven innovation and profitability, ensuring the work remained aligned with broader organizational objectives.