GM Preferred Pricing Campaign

Up-Up-Down-Down-Left-Right-Left-Right-B-A – that’s the most famous video game code ever. It’s called the Konami code, and once you figured it out it made the video game Contra a whole lot easier.
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The idea of using codes come with a big emotional payoff: instant gratification. You’ve figured out something that helps you win sooner, and there’s no greater victory than shaving off a chunk of that new GM vehicle price tag.
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We took the video game idea and built out promotional pieces that would encourage employees to use the GM discount to purchase a new vehicle.