Buick TourX

To help owners get the most of our their new vehicle, I developed engaging content that showcased its features in a way that was both informative and easy to follow. The video below is a case study showcasing various clips from the shoot.

I storyboarded and helped produce how-to videos that walked owners through the TourX's key functions and features. These videos were visually beautiful, brand aligned and offered in video purchase options. The videos blended storytelling with step-by-step instructions.

To complement the videos, I also designed printed materials that were mailed directly to owners.