Anheuser-Busch: Kuhler

I conceptualized the first ever social loyalty program for Anheuser-Busch. I blended the power of social media with the rewards of a traditional loyalty program.

Customers could earn points through purchases, interacting with the brand online, sharing content and participating in community events.

Out of more than a thousand entries submitted within MRM, my idea was selected as the winning concept and brought to life.